- The Leader Letter
- Posts
- Gateways
Sponsored by
When pastors ask me about church growth I give them this answer.
“Churches grow when more people come and stay than come and go.”
And that’s a byproduct of three things:
1) Get people.
2) Keep people.
3) Grow people.
That’s the 30,000 ft overview of what I help churches do.
But it all starts with #1 - Getting People!
One of the biggest problems churches deal with is a lack of guests.
Traffic flow!
If you don’t have a steady stream of guests and visitors on Sunday you’ll struggle just to make up for attrition.
Did you know that even healthy churches deal with 10%-20% attrition every single year?
Not church splits or big drama…just people passing away, moving, etc.
So if your church is 100 people you’ve got to replace 20 just to stay where you are.
So, back to the big problem.
Traffic.
Your church needs a way to get more guests.
And that’s where “gateways” come in.
Think of your church like a walled city.
How many ways can people get in?
At healthy, growing churches they have many gateways for people to enter!
Here’s some common gateways:
Personal invites
Small groups
Events
Sunday services
Community outreach
Door to door invite
Mailers
Advertising
Do them all!
But the one gateway we’ve found that works incredibly well alongside personal invitation is social media advertising…
I’m not talking about making a post.
I mean running a super simple 30 second video that invites people to church.
But not just any video…
Over the years we’ve perfected an incredibly effective script that combines commonsense with marketing science and has brought in thousands of guests to our church!
This ad has helped us grow from 20 people to over 1000 in the past 6 years.
I’ve put our entire strategy into a simple step by step video course!
You’ll get our proven script, strategy, and philosophy for opening this “gateway” of evangelism in your church.
This course has helped thousands of churches reach new people and grow.
One pastor implemented this at his church and they grew from 20 to over 200 people in a single year…
Ready to see it happen at your church?
I can’t wait to hear how it works for your church…
Talk soon,
Pastor Jake
The problem: your team isn’t shipping enough winning creative to scale ad accounts.
The solution: get your team to master the art and science of creative strategy with Thumbstop.
Every Sunday, you’ll learn how to bridge the gap between media buying and creative, helping you ship more winning TikTok, Facebook, and YouTube ads.
You’ll learn:
⚡️ The Art: creativity cheat codes, trending ad formats backed by Motion data, and how to build creative performance teams the right way.
🔬 The Science: analytical skills that make marketers 10X more valuable, tales of scale & experimentation, and advanced creative analysis techniques.