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- What's Wrong With Church Marketing?
Over the past few years I've taught pastors how to use simple Facebook ads (and other marketing tools) to reach new people and invite them to church.
And most of my students have seen great results and been really happy! But there's definitely been a group of skeptics and even critics (not among my students of course) on the Internet, which of course comes with the territory.
If you try to lead (in any area) you're gonna have some haters come out of the woodwork! Which I'm sure you've found out for yourself.
But when it comes to church marketing it does make sense to me that people would have an issue if they don't understand the heart behind it. So allow me a minute to explain the big idea and the big results that are possible.
Do we want to see people come to Christ?
Yes we do! Of course we do.
And we're commanded to go and make disciples. From the time of Jesus, through Paul and the Apostles spreading the gospel around the Roman world, and up to the present day there's been an evangelistic focus. To reach people with the gospel and see them saved.
I believe that's your goal as well.
So let me ask you a few questions:
Do you have a...
Building with A/C
Sign in front with your church name on it
How bout a website...
Facebook page or Instagram or both
Can people find you on google
Ever been in the phonebook
A phone number
Ever printed invite cards or flyers
Done a VBS or youth camp
Why all the random questions...
Easy.
All of these things are directly or indirectly tied to marketing.
Which is simply presenting a relevant message to someone in order to get them to take a desired action.
So, when I talk about church marketing I'm only talking about reaching people with the gospel using the best tools available. You can throw the word "marketing" away and use evangelism, outreach, or whatever suits your fancy. Doesn't bother me...as long as you get the underlying idea.
Because bottom line...every church is already doing marketing. (do you have a sign?)
The main issue is whether you're doing a good job or not.
And that's where the stewardship issue comes into play. Remember the parable of the talents? The master expects a return on his investment. And I apply that to our modern day context to say, "Hey, I gave you Facebook and Twitter and Youtube to use for my glory. To make my name famous in all the earth! Why didn't you use them?"
I understand that tech can be intimidating. That's why I've created numerous resources like this one to help pastors and churches effectively use Facebook and other tools for the gospel.
I run simple Facebook invite ads that takes me about 2 minutes to create on my cellphone and about 10 minutes to launch, that can reach our entire city of 150,000+ people by the end of the day. Pretty cool!
That's what I teach in the Facebook Invitation System - available here on sale.
Best,
Pastor Jake
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Free Resources
Here’s a couple of cool FREE resources I’ve come across that I wanted to share with you!
Want to write, publish, and profit with your own book? This will show you the process.
The Pour Over: Politically neutral, Christ-first, news source.
The biggest news of the day, summarized in a way you'll actually understand and enjoy, paired with brief Christian perspectives.
Eat God’s Way: FREE Newsletter
Daily encouragement to ditch the Standard American Diet, get healthier & happier, and save money on groceries... without giving up the foods you love or spending all day in the kitchen!
Click here to get it. (page might take a few seconds to load)
Telling better stories means being a better communicator and inspiring people to change and grow!
Recommended Tools:
Here are some of the best tools I use for business and ministry!
1) Email Newsletter Software - Beehiiv
Want to start your own newsletter? For church communication, leadership development, discipleship, or something else? Beehiiv is my go-to tool. I use it everyday and it works great. Totally FREE up to 2500 subscribers!
2) Group Software - Skool
Skool is hands down the simplest, easiest, and BEST group software available right now. I use it for UpLevel Leader coaching and it’s fantastic. Community. Classroom. Calendar.